From ordinary to extraordinary: How to elevate your visual identity

January 2, 2023

7 Steps to Elevate Your Visual Identity. From Ordinary to Extraordinary

Your visual identity is the face of your brand and the first impression you make on customers. A strong visual identity can help you stand out from the competition and create a lasting impact. In this article, we'll explore how you can elevate your visual identity and turn your brand from ordinary to extraordinary.

What is Visual Identity?

Visual identity is the visual representation of your brand. It's the combination of graphics, colors, typography, and imagery that represents your brand and distinguishes it from others. Your visual identity should be consistent across all touchpoints, including your website, social media, packaging, and advertising.

Why is Visual Identity Important?

A strong visual identity helps customers recognize and remember your brand. It gives them a sense of trust and confidence in your products or services. A well-designed visual identity can also evoke emotions and create a strong connection with your target audience.

In a crowded market, having a distinctive visual identity can help you stand out and make a lasting impression. It can also help build brand equity, as customers are more likely to associate positive experiences with a recognizable brand.

Elevating Your Visual Identity

1. Define Your Brand:

Before you start elevating your visual identity, it's important to have a clear understanding of your brand. What are your values, mission, and target audience? Your visual identity should reflect these elements and communicate them to your audience. Having a well-defined brand is crucial for the success of any business or organization. Your brand is more than just your logo, it encompasses the values, personality, and reputation of your organization. To create an effective visual identity, it's essential to have a clear understanding of your brand's values, mission, and target audience.

Your values are the beliefs and principles that guide your organization's decisions and actions. They serve as a foundation for your brand and help you connect with your target audience on an emotional level. When defining your values, think about what makes your brand unique and what sets it apart from others in your industry.

Your mission statement should clearly articulate what your organization does and why it exists. It should provide a clear understanding of the purpose and goals of your brand. Your mission statement should be concise, memorable, and align with your values.

Knowing your target audience is crucial in creating an effective visual identity. Your target audience should be clearly defined, including demographics such as age, gender, location, income, and interests. Understanding your target audience will help you tailor your visual identity to appeal to their specific needs and preferences.

Once you have a clear understanding of your brand, you can start creating a visual identity that reflects your values, mission, and target audience. A strong visual identity can help you build brand recognition, establish credibility, and create a memorable impression on your audience.

2. Research Your Competitors:

Study your competitors and their visual identities. This research will give you a better understanding of what's already out there and help you differentiate your visual identity from others.

3. Choose Your Colors:

Colors play a crucial role in visual identity. Choose colors that reflect your brand and resonate with your target audience. Limit your color palette to 2-3 main colors and use them consistently across all touchpoints.

4. Select Your Typography:

Choose a font that reflects your brand and is easy to read. Consider using two fonts, one for headings and another for body text.

5. Develop a Logo:

Your logo is the most important element of your visual identity. It should be simple, memorable, and scalable. Make sure it looks good in black and white and on different backgrounds.

6. Get Creative:

Don't be afraid to push the boundaries and try something new. Consider using illustrations, patterns, or other graphic elements to add personality to your visual identity.

7. Create a Style Guide:

A style guide is a set of guidelines that ensure consistency across all touchpoints. It should include the colors, typography, imagery, and other elements of your visual identity.


Elevating your visual identity is an investment in your brand's future. A well-designed visual identity can help you stand out, build trust, and create a strong connection with your target audience. By following these steps, you can take your brand from ordinary to extraordinary and achieve your business goals.Developed by DBB Tribal, the Volkswagon ad campaign put a focus on the company’s new park assist feature by highlighting the risks that can be associated when you tightly park between two cars. This ad uses animal symbolism to send a message of being able to safely park using the vehicles’ newest feature.

Does your brand need a revamp? Or do you need a new piece of design work?

Why not get in touch with our design team and have a chat about what we can do for your business. visit MK2GD site