Top 10 brilliant print ads of 2024

January 16, 2024

Top 10 Brilliant Print Ads Of 2024

In the digital age where social media holds unprecedented importance, captivating and inspirational advertisements are essential to secure even a fleeting moment of attention. While online and television advertising often dominate, the impact of certain print ads can be monumental when executed flawlessly, capturing attention with the perfect blend of visuals and messaging. Here are the Top 10 Brilliant Print Ads of 2024 that showcase the enduring power of print in making a significant impact.

Curating our compilation of the Top 10 exceptional print ads, we've gathered those that elicited laughter, left a lasting impression, sparked controversy, and exhibited brilliance. These pieces of work are not only high-quality but also serve as excellent examples for anyone seeking insights on effective brand building. Dive into our selection for a showcase of creativity and impact.

1. McDonald’s Free Wi-Fi

Highlighting its complimentary Wi-Fi service, McDonald's not only offers connectivity but also manages to evoke cravings for their French fries, cleverly doubling as the universal Wi-Fi symbol. 

Advertising Agency: DDB, Sydney, Australia

2. One Accident is Enough

When given the challenge of promoting Volkswagen's Automatic Post-Collision Braking System, DDB found humor in the scenario. This set of print ads portrays various accidents, urging readers to 'stop the chain.' From a man crashing his bike into a tree to disturbing a bees' nest and being chased by the bees into a crocodile-infested river, the ads add a touch of humor to a serious topic. Subtle details encourage viewers to pause and delve into the images for a longer, engaging experience.

Advertising Agency: DDB

3. 'Because No Reason

Given the mission to elevate Chambord's visibility among women aged 24-35, Wieden+Kennedy London launched a campaign challenging societal expectations. The 'Because No Reason' tagline encourages individuals to embrace personal choices without conformity. Whether it's pairing Chambord with cabbage, the campaign prompts a liberating question: Why not?

Advertising Agency: Wieden+Kennedy London

4. Pepsi: We Wish You a Scary Halloween!

In a Halloween-themed twist, this Pepsi can is donning a frightening costume – a cape that cleverly mimics the branding of its competitors. The ingenuity of this design might require a moment to fully grasp, but once you do, its impact is unforgettable.

Advertising Agency: Buzz in a Box, Brussels, Belgium

Ateliere Media - Brand Design Case Study

We designed distinctive brand identity that embodies the forward-thinking nature of Ateliere Media, reinforcing their position as industry leaders. The design resonate with both tech-savvy businesses and creative professionals in the media field. To find out more click on above picture.

5. Finger-lickin' goodness.

This KFC print ad, crafted by Zane Zhou and LamanoStudio in Chile, creatively emphasizes the finger-lickin' goodness. Everyday objects sprout mouths where fingers touch, showcasing the irresistible taste of the Colonel's chicken. The unique design aims to make a lasting impression, even if it means some unconventional nightmares.

Advertising Agency: Zane Zhou and LamanoStudio in Chile

6. Penguin Books

Let Shakespeare serenade your senses

Penguin Books employed a clever print ad to showcase its audiobooks. The campaign depicts illustrations of three literary giants – William Shakespeare, Mark Twain, and Oscar Wilde – transformed into headphones, allowing them to whisper directly into the ears of their audience. Created by the team at McCann India, this campaign earned a prestigious Gold Press Lion at the Cannes International Festival of Creativity.

Advertising Agency: McCann India

7. Flipped

Beard hair often takes a backseat to head hair, but Mandevu is set on changing that narrative with its 'haircare for beards' range. Ad agency Creative Y&R crafted a series of ads that playfully swap the model's facial features, placing his beard on his head and his head hair on his beard. This unique imagery instantly grabs the viewer's attention, challenging the conventional and sparking interest.

Advertising Agency: Y&R

8. Yoga for your back

Crafted by the Israel-based advertising agency McCann, this Ashtanga Yoga homes print ad focuses on the advantages of yoga. The spine's bones are artfully transformed into a snake, symbolizing the promise of a super-flexible back through yoga practice. The tagline, 'Before your back attacks you, Ashtanga Yoga at the Garage fitness club,' effectively underscores the message.

Advertising Agency: McCann

9. Furphy, What The Truck?!

Aussie beer brand Furphy, named after an improbable story, launched its Crisp Lager by placing a 7.8-tonne beer truck between skyscrapers in Sydney's CBD. The stunt went viral, gaining 25 million impressions and turning Furphy Crisp Lager into the country's most talked-about beer.

Advertising Agency: CBD

10. Pantone: Rain Edition

A joint venture by Italian creatives Giuliano Lo Re and Matteo Gallinelli, this impactful campaign for Pantone places color at the forefront, fitting for the specialist inks' reigning status. Instead of relying on the conventional rainbow theme, the duo chose to delve into the connection between color and water, specifically rainwater.

Giuliano Lo Re and Matteo Gallinelli

We work with our clients to deliver creative solutions that drive engagement. To find out more - click on a picture below.

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