![mk2groupdesign create a new modern look, fresh visual start for The BMW i8, an icon and classic of the future car.](https://cdn.prod.website-files.com/61a96d368b4f2368a8bcb2db/62b781a22a77f65c46ca18ac_nyc-bmw-branding.jpg)
BMW i8 - concept design
Discover how we gave this fresh visual look for The BMW i8, an icon and classic of the future car. We wanted to re-imagine how this iconic car will look in collateral pieces, magazine ads, bespoke box, and billboard design
What we've done
- Fresh and modern re-design
- Collateral design
- Bespoke box design
- Magazine ads
- Billboard sample
![](https://cdn.prod.website-files.com/61a96d368b4f2368a8bcb2db/62b8c533ec2e0040dc4217a7_nyc-bmw-brand-design.jpg)
![](https://cdn.prod.website-files.com/61a96d368b4f2368a8bcb2db/62b6516fbbb025a958ab75f1_bmw-brand-brochure-design.jpg)
![](https://cdn.prod.website-files.com/61a96d368b4f2368a8bcb2db/62b5f801a02257491d6c383c_bmw-i8-info.jpg)
![](https://cdn.prod.website-files.com/61a96d368b4f2368a8bcb2db/62b651fa8772eb67246213a6_nyc-bmw-billboard-design.jpg)
![](https://cdn.prod.website-files.com/61a96d368b4f2368a8bcb2db/62b6525f4cc8683dfeef1da1_bmw-i8-magazine-ad-design.jpg)
![](https://cdn.prod.website-files.com/61a96d368b4f2368a8bcb2db/62b5f8301486413af342b180_bmw-ad-design.jpg)
![](https://cdn.prod.website-files.com/61a96d368b4f2368a8bcb2db/62b652a935d5c26c021333ae_bmw-i8-magazine-ad-designs.jpg)
The first BMW plug-in hybrid combined the best of both worlds: it brings together sheer driving pleasure and excellent driving performance.
![](https://cdn.prod.website-files.com/61a96d368b4f2368a8bcb2db/62bb9a84f4947d0db7decc98_nyc-bmw-card-design.jpg)
![](https://cdn.prod.website-files.com/61a96d368b4f2368a8bcb2db/62bb9a966c3c22c6be2cefc1_nyc-bmw-i8-ads-design.jpg)
![](https://cdn.prod.website-files.com/61a96d368b4f2368a8bcb2db/62bb9aa41e5b99df27cccf2f_nyc-bmw-cards-design.jpg)
"The first of its kind"
The BMW i8 combines many unique attributes: sports car, coupé or roadster, pioneer, brand-shaper, innovator, future-oriented design. A typical future classic. 😊
![](https://cdn.prod.website-files.com/61a96d368b4f2368a8bcb2db/61f5b1f6c2238c71ba39283a_bmw-project-year.jpg)