BMW i8

Branding, Book Design

mk2groupdesign create a new modern look, fresh visual start for The BMW i8, an icon and classic of the future car.

BMW i8 - concept design

Discover how we gave this fresh visual look for The BMW i8, an icon and classic of the future car.  We wanted to re-imagine how this iconic car will look in collateral pieces, magazine ads, bespoke box, and  billboard design

What we've done

- Fresh and modern re-design
- Collateral design
- Bespoke box design
- Magazine ads
- Billboard sample

The first BMW plug-in hybrid combined the best of both worlds: it brings together sheer driving pleasure and excellent driving performance.

"The first of its kind"

The BMW i8 combines many unique attributes: sports car, coupé or roadster, pioneer, brand-shaper, innovator, future-oriented design. A typical future classic. 😊